Email Marketing
Explore a curated variety of expert-produced resources on email marketing, from prospecting and segmentation to personalization. Get inspired by real examples and access tailored templates to delight your customers—every single time you press send.
Top experts7 Best B2B Email Marketing Agencies in 2024We all know how important effective email marketing is. It's the linchpin of any successful B2B strategy. But, to thrive in this competitive arena, your business needs expert guidance and support. Here are seven best B2B email marketing agencies known for their expertise in crafting compelling campaigns, managing complex databases, and harnessing automation to drive engagement and growth.
Our top picks for the best B2B email marketing agencies
1. Pixated - Best overall
2. SnapAdvantage - Best for scaling B2B social media marketing
3. HiFlyer Digital - Best for eCommerce customer retention
4. The Email Marketers - Best for driving substantial revenue growth
5. Taken Digital - Best for data-driven email marketing
6. DIDO Agency - Best for hands-off email marketing
7. Hardy Digital - Best for experiment-driven email marketing
What is a B2B email marketing agency?
B2B (Business-to-Business) email marketing agencies are experts at creating and running email campaigns that specifically target other businesses as their main customers. They know all the ins and outs of B2B email marketing, from crafting killer emails to managing your contact lists and using smart automation to keep things running smoothly.
Essentially, a B2B email marketing agency serves as a strategic partner for businesses seeking to optimize their communication and lead generation efforts within the B2B landscape through email marketing strategies.
Key factors that define a top-notch email marketing agency
Specialization—matching the business
From huge event organizers to info marketers to content producers, an agency should specialize in its clients' specific industry or business type. This specialization ensures a deep understanding of industry-specific challenges and opportunities. For instance, Mayple uses an AI altgorithm to match business owners with experts possessing the knowledge and competence they need.Proven track record
An agency should have a consistent and successful case study portfolio that matches the client's business. These case studies demonstrate the agency's ability to deliver successful email marketing campaigns for businesses like yours.Content-centric approach
As email marketing evolves, agencies now prioritize content over technical aspects. A top agency must excel in producing high-quality, creative content, including email copy, design, and visuals, to effectively engage and convert subscribers.Design excellence
As the standards for email design continue to rise, a top-tier agency must deliver outstanding creative work. The emails they design should not only be visually appealing but also optimized for mobile responsiveness, ensuring a seamless user experience across all devices.
Narrowing down your B2B email marketing options
While there is no one-size-fits-all approach to email marketing, having the right agency by your side can help you hone in on the best strategies for your business. If you're still unsure which B2B email marketing service will suit your business best, Mayple can help you find the right email marketing expert.
Meet the experts
Aaron Parnes has over 16 years of marketing experience and specializes in crafting advanced marketing strategies for online stores.Isaac Hyman is the founder of HiFlyer Digital and is an award-winning eCommecre email and SMS expert, known for his book, The Ultimate E-commerce Email & SMS Playbook.Sandra Stepan, a seasoned digital marketing and eCommerce expert, is the founder of SnapAdvantage.
Our methodology: How we reviewed the best B2B email marketing agencies
To find the best B2B email marketing agency options, we compared several key factors including:
Email marketing expertise (years and scope of experience)Available email marketing services (list building, ROI, etc.)Additional services (social media, SMS, etc.)Proven track record
NewslettersChatGPT vs. Copywriter: How to Know if Your Email Was Written by a BotAs AI gains prominence in email marketing, marketers have leveraged the convenience and effectiveness of AI-generated email content, with 44% of marketers using generative AI to create email copy. This shift towards automation highlights AI's capacity to deliver targeted, personalized content at scale. But how does AI-written content measure against human-written content, and can recipients tell the difference?
Meet the expert
Yaron Been is a renowned growth coach and eCommerce entrepreneur, having built and scaled multiple 7-figure stores. He also hosts The EcomXFactor Podcast and has managed over $10 million in Facebook ad campaigns for various DTC brands.
How to identify AI-generated emails
The battle between AI content creators and AI detectors has created a dynamic landscape for identifying AI-generated emails. While some tools claim to detect AI-generated content, the reality is that many brands are using AI in their email marketing.
Here are some clear signs an email has been written by ChatGPT:
Lack of consistency: Bots are consistent in their writing style and tone. Look for patterns of repetitive phrases or a lack of variation in sentence structure.Generic phrases: AI uses generic phrases or clichés more frequently. They might not provide personalized or context-specific content.Grammar and spelling errors: While AI has improved in this area, some bots may still produce grammatically incorrect or awkward sentences. Look out for errors that a human writer is less likely to make.Response time: If you receive an immediate response to your email, it could indicate automation. Bots can reply instantly, whereas humans might take longer to compose a thoughtful response.Personalization: Bots struggle with true personalization. The email's lack of specific details about your interactions may be a sign of AI.Contextual relevance: Assess whether the content of the email aligns with the context of your previous communication. A bot may not understand or respond appropriately to nuances.
AI can be such a helpful tool, but it's not on the level of being able to handle entire projects by itself. AI content still needs the "human touch" to overlook and manage content. It's an incredible advancement but not strong enough to replace people yet.
» Need help with crafting the perfect email marketing campaign? We can help.
How to effectively use AI in email marketing
Finding ways to inject genuine, personalized touches into your emails can set your brand apart. The focus should remain on delivering exceptional customer experiences, regardless of who or what generated the email. Here are a few ways you can leverage AI to enhance your email marketing strategies:
AI-generated variations
Take your existing email flows and content and feed them into AI algorithms. Task the AI with generating fresh angles or variations for your email campaigns
With AI's ability to create content rapidly, you can swiftly set up split tests to determine which variations perform best. This data-driven approach allows you to optimize your campaigns effectively.
» Discover the top email marketing flow ideas + tools.
Competitive analysis
Analyze your competitors' strategies and content. Then, use AI to adapt your own messaging, adjusting your tone of voice or angles based on templates from your competitors. This approach can help you stay competitive and aligned with industry trends.
Unleash your creativity
Use AI as a foundation to spark your creative thinking. Once AI generates content, you can add layers of personalization and your unique touch to make it sound more human and align with your brand's voice.
Key takeawayAI amplifies creativity and streamlines email marketing efforts. The possibilities are limited only by your imagination and strategy. By harnessing the potential of AI, you can drive more effective and engaging email campaigns.
4 benefits of AI-generated emails
AI-generated emails offer several benefits that can enhance communication and efficiency in various contexts.
1. Better copy with less effort
AI can be a game-changer for those starting in email marketing or struggling with copywriting. AI-generated copy can surpass a beginner marketer's efforts in quality and persuasiveness. It's a valuable resource to create engaging content that resonates with your audience.
2. Saves time
AI-generated emails can automate repetitive and time-consuming tasks, such as sending out routine updates, responses to frequently asked questions, or appointment reminders. This frees you up to focus on more strategic and creative tasks.
3. Improved open and click-through rates
AI's ability to harness and analyze large amounts of data enables precise targeting, ensuring content resonates with individual consumers. This results in tailored content, coupled with personalized subject lines, that gets attention and enhances user engagement, improving open and click-through rates.
4. Cost-effective
By automating the content creation process, companies can reduce hiring costs. The speed and accuracy of AI ensure timely and consistent output, enabling businesses to allocate resources more effectively and optimizing the overall operational costs while maintaining, or even enhancing, the quality of email marketing campaigns.
» Learn how to use ChatGPT for your email campaigns.
Embracing the future: AI-powered email marketing
In the broader context of email marketing, the question of whether ChatGPT or a human wrote an email may become less relevant as AI continues to evolve. What matters is the value email campaigns bring to users and the relevance of the content to your audience.
Combining the efficiency of ChatGPT with a human copywriter has the potential to craft email marketing campaigns that captivate, engage, and drive conversions. If you want to create authentic email campaigns incorporating AI and human creativity, Mayple can help you strike the right balance.
Marketing strategyChatGPT Marketing: 5 Best Prompts for Successful Email CampaignsIn 2021, AI in marketing was estimated to generate $15.8 billion in revenue—and that's expected to skyrocket to $107.5 billion by 2028. So, how can you leverage the growing trend? One way is to use the power of ChatGPT to improve your email marketing campaigns.
One of the key benefits of ChatGPT email marketing is its ability to create engaging content in a matter of seconds. While the output may not be perfect every time, it can spark your creativity and guide you down the path to creating great emails.
Prompt #1: Personalized product recommendations
Any marketer can tell you that personalization is a non-negotiable element of any marketing campaign. This is especially true in e-commerce, where strategic and effective product recommendations can dramatically increase revenue. While there are plenty of product recommendation tools out there, they may be a bit too expensive or complicated for some brands.
Here are some prompt ideas
Generate outdoor sports equipment recommendations for a user who has bought waterproof hiking boots and a backpack online. They have a passion for outdoor activities and want more gear for their adventures.Recommend products for someone who shops for groceries online. They like to eat healthy, but they have a sweet tooth.Craft 3 personalized home décor product recommendations targeting a user who has recently bought home furniture and décor items from my e-commerce store. The user is interested in interior design and has a modern and minimalist style.
Here's ChatGPT's response to the last one
Prompt #2: Irresistible subject lines
Subject lines are another critical element of a strong marketing campaign as they can boost your open rates, leading to more conversions and revenue. After all, you can't get sales if nobody ever opens the email.
Here are some prompt ideas
Provide a few email subject lines for a 3-day flash sale on diamond jewelry. Create a sense of urgency to get customers to buy now.Generate 20 email subject lines for people who just bought a new laptop and are looking for the best accessories.Give me 5 subject line ideas for an email marketing campaign targeting men aged 18-35 who are looking to buy protein supplements to build muscle.
Here's ChatGPT's response to the last one
Prompt #3: Compelling storytelling for brand engagement
Storytelling is more than just a marketing strategy. It's a way to showcase who you are as a brand and what you stand for. Most importantly, it's a way to build strong, meaningful emotional connections with your audience to generate trust and loyalty.
Here are some prompt ideas
Write a quick introduction email for new subscribers to the email list of my company HappyToes, a shoe brand that uses light & breathable materials built to last 10 years.Generate an email newsletter telling a story about my family's 100-year-old tomato sauce recipe and the quality customers will get when they buy it.Create a short brand narrative for a new children's clothing e-commerce company dedicated to using sustainable, ethical practices.
Here's ChatGPT's response to the last one
Prompt #4: Interactive content for enhanced engagement
In an ever more competitive market, your emails have to do more than just inform—they must grab attention and keep it. There's genuine excitement about dynamic email additions that give the reader some control. With ChatGPT, you can dive into an array of interactive options like brain-teasing trivia, polls, or surveys.
Here are some prompt ideas
Think of a poll targeting thriller movie aficionados: Which movie ending left them on the edge of their seats? Design a trivia challenge all about world-famous landmarks? A dream for those with itchy feet. Design a survey designed for sneaker enthusiasts to identify the most coveted sneaker releases of the past ten years.
Here's ChatGPT's response to the last one
Pro tip: Sprinkle your personality into your content with emojis. 🌟 They're known to elevate interactivity but also leave a lasting impression on your audience. 💌🎉
Prompt #5: craft persuasive calls-to-action (CTAs)
Nothing seals the deal quite like a strong, persuasive CTA. In fact, a CTA can be the difference between the customer clicking through to your website and deleting the email without ever opening it. ChatGPT can help you generate CTAs that boost your conversion rates and increase your bottom line.
Here are some prompt ideas
Create 20 ideas for email marketing CTA buttons to get users to buy an eyeshadow palette for green eyes.Craft some CTAs to encourage small dog owners to switch pet food brands to a holistic, clean dry food for their pets.Help me generate a compelling call-to-action for my email campaign, encouraging customers to click through to my website and buy tech accessories for our Black Friday sale.
Here's ChatGPT's response to the last one
Enhance your ChatGPT marketing strategies with a Mayple Expert
While ChatGPT can provide an amazing springboard to jumpstart your campaigns, chances are your first results won't be exactly what you're looking for. This is why many brands use ChatGPT primarily as a form of inspiration and optimize the content based on their unique needs and goals. If you need some help in this area, Mayple can connect you with skilled marketing experts who can fine-tune your content to ensure that it resonates with your audience and boosts your revenue.
Marketing strategy8 Best Email Marketing Report Templates Using Microsoft ExcelConsidering about 59% of marketers say that email offers the best ROI bar none, it becomes easier to understand why marketers still laud email marketing as one of the most effective ways to engage with their audience. But, getting into the weeds of email campaign analysis can often feel like deciphering a complex puzzle, yet it's essential if you want to understand and improve your email campaigns.
This is where email marketing report templates using Microsoft Excel come in. This indispensable tool offers a structured and efficient framework for understanding and improving your email campaigns. Below, we share some tips on how you can make the most of it and a few templates to help you get started, including:
Campaign performance dashboardSubscriber growth reportEmail content analysisConversion funnel reportEmail revenue reportList segmentation analysisEmail deliverability reportMobile vs. desktop report
Meet the expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.
» Using more than just email as a marketing channel? Try omnichannel analytics to get the full picture
Key advantage of email marketing report templates
Email marketing report templates are the secret sauce to streamlining your entire email campaign analysis process, saving you time and ensuring consistency. Instead of creating reports from scratch every time, you can simply input your campaign data, making it easier to analyze email performance and identify areas for improvement. The result is an expedited analysis of email performance, spotting areas where you can turn up the heat, making it easier to present your results in a way that makes total sense.
How to approach email marketing report templates
Addressing initial challenges
If you're new to email marketing report templates, the following fundamental guidelines can be beneficial:
Template selection: Opt for a user-friendly, customizable template that meets your requirements.Get help from an expert if needed: Don't hesitate to seek guidance from experts in the field when configuring and implementing your chosen template.Focus on key metrics: Direct your attention toward the most critical metrics, such as open rate and click-through rate (CTR), as a starting point for analysis.Data visualization tools: Incorporate data visualization tools to enhance the clarity and impact of your email marketing reports.
Vital email marketing metrics to track
Once you start using email marketing, it's important to track specific metrics to measure the success of your campaigns. These essential metrics include:
Open rate: This metric shows the percentage of recipients who opened your email. For example, if you sent an email to 1,000 subscribers and 300 of them opened it, your open rate would be 30%.Click-through rate (CTR): This metric measures the percentage of recipients who clicked on a link within your email. If 50 out of those 1,000 subscribers clicked on a link, your CTR would be 5%.Conversion rate: This shows the percentage of recipients who took a desired action after clicking, such as making a purchase or filling out a form. For example, if 10 of those 50 clickers made a purchase, your conversion rate would be 20%.Unsubscribe rate: It's also important to monitor the unsubscribe rate, which tracks how many recipients opted out of your emails after receiving a campaign. Keeping this rate low is crucial to maintain a healthy email list.List growth rate: This reflects the pace at which your email list is expanding. For example, if you started with 1,000 subscribers and gained 200 new ones monthly, your list growth rate would be 20%.Revenue per email: If you're running an eCommerce store, tracking the revenue per email can help you understand your ROI.
Unearthing hidden insights with lesser-known metrics
Beyond the standard metrics, the following lesser-known indicators can offer valuable insights as well:
Email client and device data: Knowing which email services and devices your subscribers use to open your emails is essential for optimizing your email design. For instance, if a significant portion of your audience opens emails on mobile devices, prioritizing mobile-friendly designs might be a good idea.Spam complaint rate: A high spam complaint rate can threaten your reputation and cause email providers to block your messages.Forwarding rate: A high forwarding rate indicates that recipients find your email content valuable, as they're willing to share it with others.
Prioritizing metrics with limited resources
If your business has limited resources, you should focus on tracking the conversion rate. Tracking conversion rates is crucial because it directly measures the success of your email marketing campaigns, allowing you to identify the most effective campaigns for leads and sales. This information can then be used to refine your email marketing strategies and increase ROI.
Here are a few tips to effectively track conversion rates:
Use a CRM system or email marketing platform to track which subscribers convert into customers or leads.Add UTM codes to track campaign performance, segment email lists, and send targeted emails to different groups of subscribers.Experiment with different email formats and content to find what works best for your audience.
» Use transactional emails to land more sales and connect to your audience.
Harnessing the power of email marketing report templates in Microsoft Excel
Using email marketing report templates in Microsoft Excel is a fantastic way to keep tabs on your email campaigns and spot where you can improve things. These templates are typically user-friendly, customizable, and potent, making them a perfect fit for email marketers at any skill level. Of course, you can always hire a pro marketer if you need help figuring things out initially.
The two main benefits of using Microsoft Excel templates are consistency and data organization. Templates ensure a consistent format and structure, which is essential for comparing multiple campaigns or monitoring progress over time. Furthermore, Microsoft Excel's spreadsheet capabilities make handling even vast piles of data a piece of cake so you can analyze and draw conclusions from your email campaign data.
8 best email marketing report templates using Microsoft Excel
The following templates are all available on this master template since most of the metrics we discuss can be applied to almost any template. Therefore, you're welcome to customize the template however you see fit. Our example dataset is on the first tab while the second tab showcases the data visually. You can customize the graphs on the second tab by inserting your data in the first tab.
1. Campaign performance dashboard template
This template does exactly what its name implies: it can help you understand how your email marketing campaign is performing, where you're excelling, and where you might be falling short.
Because so many factors can influence your campaign's performance, this template can become extensive, so it's up to you to decide which metrics are the most applicable to you. Key metrics can include:
Open rateClick-through rate (CTR)Bounce rateConversion rateList growth rateUnsubscribe rateROI
For example, if you choose to focus on unsubscribe rate and list growth rate, your data can show that fewer users unsubscribe each month while your list is growing. This suggests you're close to hitting the sweet spot in terms of email content, frequency, and more.
2. Subscriber growth report template
Subscriber growth reports are essential for monitoring the health of your email marketing list and evaluating the success of your list-building strategies. They can help you identify areas for improvement, refine your email acquisition tactics, and ensure your list remains fresh and engaged. Key metrics can include:
New subscribersList growth rateUnsubscribe rateChurn rateSource of new subscribers
For example, you can track how many new subscribers you get each month, indicating your outreach is working, or you can focus on new subscribers by source to know which channel should get the most resources.
3. Email content analysis template
This type of template can help you assess the effectiveness, engagement, and overall impact of your email content. This allows you to learn from past campaigns, optimize your content strategies, and create more engaging and effective email marketing materials. So, you'll get a clearer understand of what's resonating with your audience. Key metrics can include:
Open rateCTRBounce rateUnsubscribe rateSubject line performanceEmail body performanceLink performance
For example, you can compare open rate to CTR. A higher open rate may indicate that your email content isn't resonating with your subscribers because they're not engaging with it.
4. Conversion funnel report template
This template provides insights into how email recipients progress through the different stages of engagement, from opening an email to taking a desired action (e.g., making a purchase, signing up for a newsletter, or filling out a form). The purpose is to identify where drop-offs or bottlenecks happen in the conversion process and to optimize your email marketing strategy accordingly. Key metrics can include:
Website traffic from emailLead generation rateConversion rateCustomer acquisition cost (CAC)
For example, you can track traffic to your website as a starting point (top of the funnel) and your conversion rate as the end point (bottom of the funnel).
» Need help with your conversion rate? Try these browse abandonment subject lines.
5. Email revenue report template
An email revenue report shows you the direct impact your email marketing campaign had on revenue (ROI). This report helps you understand which email strategies are most effective at driving revenue and how to allocate resources for the best return on investment. Key metrics can include:
Revenue generatedAverage order valueCustomer lifetime valueReturn on investment
For example, you can track your email revenue per month or per campaign, giving you either a holistic view or a breakdown of your most successful campaign.
6. List segmentation analysis template
List segmentation analysis reports are valuable because they allow you to tailor your email campaigns to specific audience segments, ultimately leading to more relevant and effective communication. By understanding which segments perform best and how they respond to different campaigns, you can optimize your email marketing efforts for better results. Key metrics can include:
Open rateCTRBounce rateUnsubscribe rateConversion rate
For example, you can compare the open rate and CTR of different email campaigns to drill down into how different audiences responded to each campaign.
7. Email deliverability report template
This template can provide insights into how successfully and effectively your email campaigns reach recipients' inboxes. It focuses on monitoring and analyzing factors that impact the deliverability of your emails and not be classified as spam. Key metrics can include:
Delivery rateOpen rateBounce rateSpam complaint rate
For example, if your delivery and main inbox rates increase and your spam complaints decrease, you can easily achieve and maintain a good sender reputation.
8. Mobile vs. desktop report template
Mobile vs. desktop reports can help you tailor your email campaigns to the devices your audience prefers, ensuring a positive user experience and higher engagement. Understanding how recipients interact with emails on different devices can also help you optimize design choices, content strategies, and the overall approach to email marketing. Key metrics can include:
Open rateCTRBounce rateConversion rate
For example, you can compare the open rates of different email campaigns to see if users prefer accessing your emails on desktops or mobile.
Key recommendations to successfully use email marketing report templates
Choose your templates thoughtfully: Choose templates that align with your objectives and requirements.Customize templates: Tailor templates to your unique needs, incorporating or excluding metrics as necessary.Regular updates: Maintain a schedule of regular updates to keep reports current and relevant.Compliance with data regulations: Make sure your email marketing report templates comply with relevant data protection regulations to safeguard data security and compliance.
Excel at email marketing
So, to wrap it up, using email marketing report templates in Microsoft Excel can be an effective way to figure out and supercharge your email campaigns. These templates aren't just helpful—they're downright essential. Embracing them can help you unlock valuable insights, streamline analysis processes, and enhance your email marketing strategies. And if you decide to hire an email marketing expert to help you make use of them, you'll know where to start.