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10 Best Email Copywriting Experts to Up Your Campaigns in 2024

Email marketing has been around for a while and has a history of success and adaptability. In 2023, it generated over $10 billion globally, and businesses trust it as a reliable and timeless advertising tool. If you want more people to open and click on your emails, the smart thing would be to bring in an expert who excels at writing top-notch email content. Here is our pick of the best email copywriting experts of 2024. Our top picks for the best email copywriters 1. Gabriela O. - Best overall 2. Tom M. - Best for tech and finance copywriting 3. Alex M. - Best for crafting copy for all marketing channels 4. Gary E. - Best for eCommerce-focused copywriting 5. Matthew S. - Best for impactful digital marketing copy 6. Michael M. - Best for creative email copywriting campaigns 7. Philip J. - Best for copywriting aimed at B2B and B2C businesses 8. Cody W. - Best for strategic email copywriting 9. Brad J. - Best for transformative email copywriting 10. Katia G. - Best for SaaS copywriting What is an email copywriter? An email copywriter is an expert writer who can improve your email marketing by creating compelling content. They focus on crafting brand-aligned and persuasive subject lines, preview text, and body content to make your emails stand out. To be effective, an email copywriter must know your target audience so they can create engaging content with a clear call to action (CTA). Experience in your brand's niche is a valuable bonus. Qualities an email copywriting expert should have These are the qualities to look for in an email copywriting expert to ensure they'll succeed at writing your copy and implementing your campaigns. Strong writing skills Top-notch writing skills are a must. Look for a copywriter who can craft compelling, clear, and concise messages. They should be able to capture your brand's voice and communicate your message effectively. You want an engaging copy for your audience, encouraging them to open your email rather than delete it as spam. Understanding of your audience Your copywriter needs to understand your target audience deeply. They should be adept at speaking your customers' language and know how to address their needs, pain points, and interests. This will make your audience feel like they can benefit from your ad campaign, pulling them into what you're offering and guiding them down the sales funnel. Knowledge of email marketing best practices It's not just about writing well. A good email copywriter should be familiar with email marketing techniques, including segmentation, personalization, and crafting subject lines that get clicks. Bad techniques will lead to your emails being seen as spam and getting deleted before your target audience has even read the subject line. Creativity and originality Look for someone who can think outside the box. A creative copywriter can make your emails stand out in a crowded inbox with unique angles and exciting content. Originality that speaks your brand's language will make you stand out from the other marketing emails your audience receives. SEO and analytics skills While SEO is more relevant for web content, understanding basic SEO principles is a plus. Additionally, they should be comfortable with analytics to track and measure the success of your email campaigns. Seeing trends in what attracts your audience's attention will help you make better marketing campaign decisions and optimize your techniques for more engagement. Attention to detail Small mistakes can make a big difference in email marketing. A good copywriter should have impeccable attention to grammar and detail, ensuring your messages are error-free, easy to read, and understandable. If the emails you're sending out are your potential customer's first impression of your brand or company, you want that impression to be good and lasting. Adaptability Find someone who is adaptable and can grow with changing trends and technologies in modern email marketing. You also want an expert who is adaptable to you and your brand and can express your identity through the copy they're creating. Experience and portfolio Experience matters. Check their portfolio for previous work that aligns with your brand and goals, and read any testimonials your expert has on their website or social media pages to get insight into their achievements and success with other clients. Real-world examples give you a sense of their style and effectiveness. Communication skills Since you'll work closely with them, ensure they have good communication skills. They should be able to understand and interpret your needs and feedback effectively. This will be a collaborative effort between you and the expert copywriter, so their teamwork skills are pivotal to the success of your marketing campaign. Passion for your brand Lastly, find someone who shows genuine interest and passion for your brand. This enthusiasm often translates into more engaging and authentic copy, efficiently capturing your audience's attention. Suppose the expert has a passion for your brand or is knowledgeable about your product. In that case, they'll likely have experience writing copy for similar brands or products and have ideas on optimizing the content for better engagement. » Learn how to write effective copy for your eCommerce business. Hire an expert email copywriter for campaign success Hiring an email copywriter expert is a strategic move for any marketing campaign. They bring specialized skills in crafting compelling messages that resonate with your audience, driving engagement and conversions. Their expertise in understanding consumer psychology and market trends can significantly enhance the effectiveness of email marketing strategies. By leveraging their talents, businesses can expect improved open rates, stronger customer relationships, and a better return on investment.