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10 Best eCommerce Experts to Hire in 2024

eCommerce has completely changed the way businesses approach sales, breaking geographical barriers for 24/7 accessibility and a wider audience. These online marketplaces also enhance customer convenience and offer valuable data insights for more targeted marketing strategies. You, too, can harness the power of eCommerce with guidance from these top eCommerce experts. Our top picks for the best eCommerce experts 1. Phil D. - Best overall 2. Rachel M. - Best for eCommerce in fashion and cosmetics 3. LaNell A. - Best for development within eCommerce 4. James R. - Best for eCommerce brand presence 5. Courtney E. - Best for SMM and eCommerce marketing 6. Brielle C. - Best for out-the-box eCommerce strategies 7. Skarlet R. - Best for growing and retaining eCommerce customers 8. Cree J. - Best for combining influencer and eCommerce marketing 9. Jessica S. - Best for eCommerce in wellness and outdoors 10. Angel M. - Best for tailored eCommerce marketing techniques What is an eCommerce expert? An eCommerce expert is a professional who navigates the digital marketplace on platforms like Amazon and Shopify. They know all the ins and outs of setting up, running, and optimizing an online store. Through web marketing strategies, SEO, and social media, they ensure that products don’t just sit there but get seen and bought. They're also adept at analyzing data to understand customer behavior and tweaking your website for the best user experience. » Learn more about how eCommerce has revolutionized the way we shop. Things to consider when hiring an eCommerce expert The right expert can significantly boost your sales numbers and drive your business's success. Here's what to keep in mind when looking for an eCommerce expert for your business: Know your niche and industry You and your expert must understand your specific market niche. eCommerce strategies can vary greatly depending on the target audience and product type, and there may be limitations when factoring in seasons or holiday readiness, location, pricing, and demographics, to mention a few. Technical expertise and tools Ensure your expert has strong knowledge in areas like website development, SEO, and data analytics so they can properly set up, run, and optimize your eCommerce business to achieve top results. Familiarity with some eCommerce platforms like Amazon, Shopify, Magento, or WooCommerce is a plus. You may consider expanding your store to other platforms in the future to broaden your reach, so keep this in mind. Marketing skills A good eCommerce expert should have a firm grasp of the latest digital marketing trends and tools, including social media, email campaigns, and content marketing, to help drive your traffic through the sales funnel and, ultimately, to make a purchase. Familiarity with marketing tools like Mailchimp, using email marketing campaigns, and SMS tools to integrate with your store will make a world of difference in achieving sales and growing your eCommerce business. Problem-solving eCommerce can present unique challenges, from a website going down to a small processing error during the purchase process. An expert who is a proficient problem solver can be invaluable in ensuring a smooth operational process. Communication skills Your expert should be able to clearly explain their strategies and ideas and be responsive to your questions and concerns. Their communication skills also play a part when it comes to marketing. They'll need to craft catchy statements and create clever advertising campaigns to make your eCommerce store stand out and close those sales. » Here are 19 killer eCommerce marketing strategies you need to know. Results-oriented and analytical Look for an eCommerce expert who sets clear goals and key performance indicators (KPIs), focusing on tangible results like increased sales or improved conversion rates. Your expert should be able to show you statistics that help you measure your success, indicating where you need to focus your attention and what you need to do to keep traffic flowing and sales successful. Costs of services and campaigns While you shouldn't compromise quality for cost, choosing an expert whose fees align with your budget is essential. After all, you want them to help you make money and expand. The costs of both their services to you as an eCommerce expert, as well as the campaigns they're going to manage, should be in mind: Budget management: You don't want to overspend on one aspect at the detrimental cost of another. Maintaining a balanced budget is pivotal.Return on investment (ROI): The cost of hiring an eCommerce expert and performing paid advertising campaigns must be justified by the value these costs bring in.Sustainability: High costs that are not sustainable in the long run can jeopardize future growth. Consider if this will be a short or long-term exercise and plan accordingly.Effectiveness: Campaign costs cover ad spending, content creation, tools, and technology. An eCommerce expert must balance these costs effectively, strategizing for optimal results with minimal expenditure.Scalability: If too much of the budget is tied up in high costs, it reduces flexibility and the ability to scale or pivot strategies as market conditions change. Experience and track record Look for an expert with a solid history in eCommerce. Their past projects and successes can give insight into their skills and ability to deliver results. Often, they will have testimonials on their website or social media. » Looking for an agency to work with? Explore the top eCommerce agencies in 2024. Why hire an eCommerce expert? An average eCommerce business has multiple marketing channels and hundreds of moving parts. Depending on the stage the company is in, it may need an eCommerce manager or specialist to set up its eCommerce platform, optimize the listings, power up SEO, develop an eCommerce strategy, and execute specific tactics. What's more, brands don't just need a generalist; they need a marketer who specializes in eCommerce and has previously proven experience running similar campaigns in that niche. What does an eCommerce expert do? There are many different things an eCommerce specialist can do at your company. Let's look at each aspect of a typical eCommerce marketer's job: Platform configuration: Configuring your online store requires plugging in your eCommerce platform, building your site, and following best practices.Email flows & automation: Email is critical for eCommerce brands due to its high ROI; effective email marketing requires audience segmentation, email design, and tailored campaigns and flows.Site & product listing optimization: Driving traffic is only half the battle; you must also optimize site content and product listings with keywords to aid discovery and checkout.Marketplace setup: Expand your reach by selling on marketplaces like Amazon and eBay using proper plugins, apps, and fulfillment processes.Content creation: Content creation for the customer journey requires design skills for visuals, videos, and other assets or external partnerships.A/B testing: Regular A/B testing of design, campaigns, and pages drives optimization.Social media marketing - Running social campaigns, giveaways, and responding to customers online.Paid ads - Running Google Ads, Google Shopping campaigns, Facebook Ads, or Amazon Ads.CRO - Working on improving the conversion rate of the site. Hire an eCommerce expert for your online store Hiring the right eCommerce expert can be transformative for your online business. They bring specialized skills and knowledge to propel sales, enhance customer engagement, and streamline operations. Let Mayple match you with an eCommerce expert so you can navigate the complexities of the digital marketplace more effectively.