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Discover a curated library of resources covering every aspect of digital storefront management—from inventory control, order fulfillment, and payment processing, to analytics. Explore fail-safe strategies for upselling and cross-selling, customer retention, and much more.
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Hire10 Best eCommerce Experts to Hire in 2024eCommerce has completely changed the way businesses approach sales, breaking geographical barriers for 24/7 accessibility and a wider audience. These online marketplaces also enhance customer convenience and offer valuable data insights for more targeted marketing strategies. You, too, can harness the power of eCommerce with guidance from these top eCommerce experts. Our top picks for the best eCommerce experts 1. Phil D. - Best overall 2. Rachel M. - Best for eCommerce in fashion and cosmetics 3. LaNell A. - Best for development within eCommerce 4. James R. - Best for eCommerce brand presence 5. Courtney E. - Best for SMM and eCommerce marketing 6. Brielle C. - Best for out-the-box eCommerce strategies 7. Skarlet R. - Best for growing and retaining eCommerce customers 8. Cree J. - Best for combining influencer and eCommerce marketing 9. Jessica S. - Best for eCommerce in wellness and outdoors 10. Angel M. - Best for tailored eCommerce marketing techniques What is an eCommerce expert? An eCommerce expert is a professional who navigates the digital marketplace on platforms like Amazon and Shopify. They know all the ins and outs of setting up, running, and optimizing an online store. Through web marketing strategies, SEO, and social media, they ensure that products don’t just sit there but get seen and bought. They're also adept at analyzing data to understand customer behavior and tweaking your website for the best user experience. » Learn more about how eCommerce has revolutionized the way we shop. Things to consider when hiring an eCommerce expert The right expert can significantly boost your sales numbers and drive your business's success. Here's what to keep in mind when looking for an eCommerce expert for your business: Know your niche and industry You and your expert must understand your specific market niche. eCommerce strategies can vary greatly depending on the target audience and product type, and there may be limitations when factoring in seasons or holiday readiness, location, pricing, and demographics, to mention a few. Technical expertise and tools Ensure your expert has strong knowledge in areas like website development, SEO, and data analytics so they can properly set up, run, and optimize your eCommerce business to achieve top results. Familiarity with some eCommerce platforms like Amazon, Shopify, Magento, or WooCommerce is a plus. You may consider expanding your store to other platforms in the future to broaden your reach, so keep this in mind. Marketing skills A good eCommerce expert should have a firm grasp of the latest digital marketing trends and tools, including social media, email campaigns, and content marketing, to help drive your traffic through the sales funnel and, ultimately, to make a purchase. Familiarity with marketing tools like Mailchimp, using email marketing campaigns, and SMS tools to integrate with your store will make a world of difference in achieving sales and growing your eCommerce business. Problem-solving eCommerce can present unique challenges, from a website going down to a small processing error during the purchase process. An expert who is a proficient problem solver can be invaluable in ensuring a smooth operational process. Communication skills Your expert should be able to clearly explain their strategies and ideas and be responsive to your questions and concerns. Their communication skills also play a part when it comes to marketing. They'll need to craft catchy statements and create clever advertising campaigns to make your eCommerce store stand out and close those sales. » Here are 19 killer eCommerce marketing strategies you need to know. Results-oriented and analytical Look for an eCommerce expert who sets clear goals and key performance indicators (KPIs), focusing on tangible results like increased sales or improved conversion rates. Your expert should be able to show you statistics that help you measure your success, indicating where you need to focus your attention and what you need to do to keep traffic flowing and sales successful. Costs of services and campaigns While you shouldn't compromise quality for cost, choosing an expert whose fees align with your budget is essential. After all, you want them to help you make money and expand. The costs of both their services to you as an eCommerce expert, as well as the campaigns they're going to manage, should be in mind: Budget management: You don't want to overspend on one aspect at the detrimental cost of another. Maintaining a balanced budget is pivotal.Return on investment (ROI): The cost of hiring an eCommerce expert and performing paid advertising campaigns must be justified by the value these costs bring in.Sustainability: High costs that are not sustainable in the long run can jeopardize future growth. Consider if this will be a short or long-term exercise and plan accordingly.Effectiveness: Campaign costs cover ad spending, content creation, tools, and technology. An eCommerce expert must balance these costs effectively, strategizing for optimal results with minimal expenditure.Scalability: If too much of the budget is tied up in high costs, it reduces flexibility and the ability to scale or pivot strategies as market conditions change. Experience and track record Look for an expert with a solid history in eCommerce. Their past projects and successes can give insight into their skills and ability to deliver results. Often, they will have testimonials on their website or social media. » Looking for an agency to work with? Explore the top eCommerce agencies in 2024. Why hire an eCommerce expert? An average eCommerce business has multiple marketing channels and hundreds of moving parts. Depending on the stage the company is in, it may need an eCommerce manager or specialist to set up its eCommerce platform, optimize the listings, power up SEO, develop an eCommerce strategy, and execute specific tactics. What's more, brands don't just need a generalist; they need a marketer who specializes in eCommerce and has previously proven experience running similar campaigns in that niche. What does an eCommerce expert do? There are many different things an eCommerce specialist can do at your company. Let's look at each aspect of a typical eCommerce marketer's job: Platform configuration: Configuring your online store requires plugging in your eCommerce platform, building your site, and following best practices.Email flows & automation: Email is critical for eCommerce brands due to its high ROI; effective email marketing requires audience segmentation, email design, and tailored campaigns and flows.Site & product listing optimization: Driving traffic is only half the battle; you must also optimize site content and product listings with keywords to aid discovery and checkout.Marketplace setup: Expand your reach by selling on marketplaces like Amazon and eBay using proper plugins, apps, and fulfillment processes.Content creation: Content creation for the customer journey requires design skills for visuals, videos, and other assets or external partnerships.A/B testing: Regular A/B testing of design, campaigns, and pages drives optimization.Social media marketing - Running social campaigns, giveaways, and responding to customers online.Paid ads - Running Google Ads, Google Shopping campaigns, Facebook Ads, or Amazon Ads.CRO - Working on improving the conversion rate of the site. Hire an eCommerce expert for your online store Hiring the right eCommerce expert can be transformative for your online business. They bring specialized skills and knowledge to propel sales, enhance customer engagement, and streamline operations. Let Mayple match you with an eCommerce expert so you can navigate the complexities of the digital marketplace more effectively.
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PPCThe Top eCommerce PPC Agencies in 2024Paid search ads are undeniably crucial, recognized by 75% of informed internet users as a gateway to valuable information. Furthermore, search ad spending is projected to hit $191 billion in 2024, reflecting ongoing investment in this effective marketing strategy. Let's explore the top eCommerce PPC agencies that have consistently delivered impressive client results, and uncover their secrets to effective digital marketing. » New to PPC ads? Learn how to craft powerful, profit-pulling ads with our ultimate guide. Our top picks for the best eCommerce PPC agencies 1. PPC Boost - Best overall 2. AdCore - Best for performance-driven PPC advertising 3. SEM Booster - Best for in-depth SEM marketing 4. Pixated - Best for specialist Facebook and Instagram advertising 5. Digitay - Best for personalized marketing from start to finish 6. Clever Ninjas - Best for full-service eCommerce marketing 7. ThinkSocial.Media - Best for strategic digital marketing services 8. Result Kitchen - Best for hands-on digital marketing 9. Tale Digital - Best for full-spectrum eCommerce PPC marketing 10. Cedarwood Digital - Best for highly experienced PPC marketing What is an eCommerce PPC agency? It's an eCommerce agency that focuses on pay-per-click (PPC) advertising. PPC can take several forms, including Google Ads, Google Shopping, display campaigns, or advertising campaigns on marketplaces like Amazon or eBay. Why is PPC crucial for an eCommerce store? PPC campaigns on search engines and online marketplaces are absolutely essential for any eCommerce business. There's a lot of competition in the industry, mainly due to the boost in online shopping in the last few years, and companies need to be visible on all the major platforms and marketing channels. Unless an online store has a robust online audience and an extensive email list, it's going to be virtually impossible to grow and hit business goals without some kind of PPC campaign. Google Ads and Google Shopping campaigns can grow your brand's online presence, improve your search engine optimization efforts, and help you connect better with your target customers. What are the benefits of hiring an eCommerce PPC agency? The benefit of hiring an expert digital marketing agency is that you get all the expertise you need to execute your marketing campaigns from A to Z. There are a lot of different types of advertising campaigns that brands need, and unless you have an in-house team of PPC experts, it's going to be hard to implement all the various digital marketing strategies you need. Here are the various elements of a successful eCommerce PPC campaign: Accurate conversion tracking set up on all pixelsHigh conversion rates on every campaignExcellent copy and creativesIntegration with the right product feedsGoogle Ads and Google Analytics setup to measure performance Types of eCommerce PPC ads Here are the various ads you'll need to set up: Google Ads Google Ads (previously known as Google Adwords) are the most well-known form of PPC marketing today. Google campaign management requires integration with your eCommerce platform, careful audience targeting, campaign planning, and an analysis of the various conversion metrics on a regular basis. Google Shopping Ads Google Shopping Ads are one of the most powerful types of search ads you could have. They show up above the organic search results and display images and reviews of your products, so they are much more visible to consumers. The main strategy here is to display as many reviews as possible, optimize your Google My Business profile, and offer free 2-day shipping. That significantly boosts your ranking on these ads. Facebook ads Google Ads are not the only ads an eCommerce store needs. Facebook Ads are also a necessary component of any successful eCommerce PPC strategy. Ecommerce businesses used to rely solely on them for customer acquisition until they got too saturated. They're great for retargeting your site visitors, though—more than ads on any other social media platform—and can be a powerful addition to your ad arsenal. Remarketing ads Each PPC service should include a remarketing option, which targets users based on their behavior and brings them back to your shopping funnel. For example, when a user adds something to their cart and then leaves your site, you can retarget them with a remarketing campaign. » Revitalize your retargeting with these creative ad ideas. What should an eCommerce PPC plan include? A good eCommerce PPC management plan should include Google, Facebook, and Bing Ads. It should also include remarketing campaigns, Google Shopping PPC campaigns, a dedicated account manager, custom eCommerce PPC campaign development, call tracking, custom reporting, strategic bid management, ongoing optimization, and monthly performance and analysis reports. Advanced keyword research Keyword research is one of the most fundamental parts of setting up a successful PPC campaign. A good PPC agency needs to pick the best keywords that will convert your potential customers and help you hit your marketing goals. Ad copy PPC Agencies should have an in-house design team that creates all the creatives for their clients. They should also know the best strategies for creating the top converting creatives. They should know what works and what doesn't work in your industry. Bids management Bid management is knowing how to adjust the bids on each campaign to maximize performance and revenue. A good eCommerce PPC agency should be an expert in bid management and improve month over month as they get more data on your audience and potential customers. Questions to ask your eCommerce PPC agency How many years of experience do you have in search marketing?Have you worked with clients in my industry? What's your communication process like? How often do you report the results?Could you create custom reports and dashboards?Which team member will I be in touch with? Which ad types are you most experienced with? Google Ads? Google Shopping?Do you offer other ads management services?How big is your marketing team?What custom strategies would you recommend for my business? What is PPC in eCommerce? Pay-per-click or PPC advertising campaigns for eCommerce could include a wide range of advertising options including search ads, display ads, social media ads, video ads, and remarketing ads. Each type has different campaign goals available and different audience targeting options. How much do Google Ads agencies charge? Ecommerce PPC agencies charge anywhere between $250 and $5,000 per month. Typically, the fee depends on your ad spend budget and is a percentage of it. Most PPC management companies charge you a fee on top of the ad spend; that's the most common business model. How do I choose a PPC agency? The best PPC agency for you should have in-depth knowledge of your specific industry and a successful track record doing online advertising for similar brands. They should have experience setting up various search campaigns with high click-through rates and should be able to create the copy and the ads themselves for you. What is PPC in Amazon? Amazon PPC is an auction-style system where advertisers bid on keywords. When an Amazon consumer searches for something, the ad with the highest bid wins and gets displayed at the top of the list. Amazon Ads have been shown to improve organic rankings of product listings and significantly improve eCommerce sales on other channels, and they should be taken into account in your SEO strategy. Hire the perfect eCommerce PPC agency on Mayple Looking for the right service provider to work with but not finding agencies with the right expertise? We have over 600+ of the world's top digital marketing experts and micro agencies. We can match you with the perfect partner who has proven experience working with other brands in your niche, can power up your search campaigns, work with your existing marketing team, and exceed your expectations.
best shopify agencies
Digital Marketing10 Best Shopify Agencies in 2024Establishing an online presence or optimizing your existing eCommerce platform requires a strategic partnership with professionals who understand the intricate dance of technology, design, and user experience. This is especially true if you're navigating the ever-evolving Shopify platform, which boasts millions of merchants and has made $812 billion in sales since its inception. Here's our pick of the best Shopify agencies to work with if you want to elevate your Shopify experience. Our top picks for the best Shopify agencies 1. Ruby Street Digital - Best overall 2. Social Kick - Best for health and beauty brands 3. Sensters - Best for experimental yet data-based marketing 4. Tale Digital - Best for collaborative and performance-based marketing 5. Genius - Best for hassle-free marketing campaigns 6. Casa Media - Best for digital marketing campaigns with a creative twist 7. DigiCom - Best for data-based growth marketing 8. The Peachy Company - Best for sustainable eCommerce growth 9. Reach Digital - Best for innovative performance marketing 10. Cedarwood Digital - Best for enhancing online visibility What is a Shopify agency? A Shopify agency helps design, develop, and scale Shopify & Shopify Plus stores. This could include web development, digital marketing, running email campaigns, integrating new apps and marketplaces, and handling fulfillment and customer service operations. Why should you work with a Shopify agency? Shopify is the largest eCommerce platform in the world. There are over 1.75 million merchants that sell on Shopify and 1.59 million live online stores. The platform has the most apps, plugins, and integrations that can really help propel each eCommerce business forward. The problem is it takes a long time to figure out which apps and growth strategies to use. Best practices change based on industry, and it could take an eCommerce business months of testing and iterating to nail the user experience and hit their business objectives. That's why it's often better to work with a full-service eCommerce agency that specializes in Shopify marketing and development to be able to scale your business quickly. What does a Shopify agency do? There are several things that digital agencies do for online stores. Development and design Shopify agencies usually have dev experts who can do custom development to create eCommerce websites from scratch or to develop custom pages. Larger brands create mobile apps that connect with their eCommerce store, so they often require app development experts to create those complex integrations. Marketing Shopify agencies cover a variety of areas within marketing. They could conduct CRO campaigns to improve the user experience and pick better app integrations, which would lead to an increase in conversion rates. They may also conduct email marketing and SMS marketing, create and improve the digital strategy, connect new sales channels, and expand to new online marketplaces. Ecommerce management Then there's the third type of eCommerce agency that helps manage fulfillment, operations, and the various sales channels the brand has. For example, a brand may sell on several marketplaces like Amazon, eBay, or Walmart, and the digital agency would be in charge of responding to all customer questions, handling tickets, fulfilling all of the orders on time, and running marketing promotions on each marketplace. All in all, they make sure that each customer has an amazing experience and that it leads to business growth. What's a Shopify Plus Partner? A Shopify Partner is an agency that is certified by the eCommerce platform to have specific expertise. These are the agencies that Shopify deems the most credible and experienced to help eCommerce stores grow. There's also a partnership program component in which Shopify agencies could earn money by upgrading existing merchants to Shopify Plus, selling apps on the Shopify store, and referring new clients through an affiliate link. Find a Shopify marketing partner you can trust Want to grow your eCommerce operation but not sure how? Are you struggling to nail the customer experience in your store? Look no further. Mayple has over 600+ vetted digital agencies and consultants that can help you achieve your business goals.
Top 5 SEO eCommerce Agencies
SEOTop 5 SEO eCommerce Agencies in 2024Search Engine Optimization is the backbone of online visibility and has the potential to propel your business into the digital spotlight by optimizing its presence on Google, the most visited search engine in the world. One of the best ways to make the most of SEO is with help from an eCommerce SEO agency. Below is our selection of top eCommerce SEO agencies that excel at cleverly weaving in keywords, refining content, and implementing technical upgrades to steer organic traffic straight to your website. » Find the best SEO package for your eCommerce business. Our top picks for eCommerce SEO agencies 1. Common Ground- Best overall 2. Sortino Marketing- Best for niche-focused SEO marketing 3. Sure Oak- Best for technical SEO solutions 4. Pearl Lemon- Best for long-term SEO experience 5. Conversion Media- Best for organic reach from SEO What is an eCommerce SEO agency? An eCommerce SEO Agency is a type of eCommerce marketing agency that specializes in search engine optimization (SEO) for online stores. It can help with many different aspects of your website, including product descriptions and keywords, optimizing your technical SEO, building backlinks, gaining PR mentions, and much more. Why do you need an eCommerce SEO agency? Ranking an eCommerce store on search engines differs dramatically from other businesses. First of all, it's much more competitive, and business owners are usually unable to optimize their pages themselves. And second, there is much more work to do. A typical search engine optimization campaign could include hundreds of product pages and thousands of keywords and may require a lot more expertise than an average SEO company could provide. How long does it take to improve your search engine rankings? SEO is definitely a long-term game. You won't be able to rank on the first page of Google overnight. It usually takes 6 to 12 months of hard work to get a page to rank really well, and it could take longer with an eCommerce site. What kind of ROI can I expect? The ROI varies for every company, with some studies citing that SEO brings $2.75 for every dollar spent while others claim it's between 5x and 12.2x. The main KPI for SEO is organic traffic. So, the job of any eCommerce SEO expert is to get you more traffic from Google. What happens after they land on your site depends on the quality of your product, your offer, and your site's conversion rates. What eCommerce SEO services do agencies offer? Ecommerce SEO agencies provide a range of services, including: SEO audit The first thing that every SEO agency should do is conduct an eCommerce SEO audit. It should conduct extensive keyword research, look at all the internal links, and the blog content to make sure there's quality content on the site, and get a sense of the backlinks the site has. This audit would then influence the type of SEO strategies the agency would recommend for your business. They may even create a comprehensive marketing strategy for the channel and present it to you. Content creation Some SEO agencies do full-on content marketing for brands. A full-service content marketing agency would offer a content audit first and then create a comprehensive content strategy that includes: What topics to cover (with lists of relevant keywords)Which target keywords to focus onHow many posts to publish in a monthThe type of posts to write to increase organic revenue and hit your business goals On-page optimization On-page optimization is the core offering of any eCommerce SEO company. It involves optimizing your existing content for your selected keywords to better align with your target audience and get more traffic from organic search. Technical SEO Technical SEO could include testing the speed of the site, fixing broken links, improving metrics on Google Analytics, fixing errors on Google Search Console, and putting more schema code on the site. It's that technical stuff that most eCommerce business owners try to avoid doing. Link building Link building involves getting external links to your eCommerce site. This is one of the most important elements of SEO and even Google admits it (they confirmed that it's one of the top 3 search ranking factors in the Google algorithm). Building links is one of the most time-consuming processes in SEO. You have to find the right sites, evaluate their SEO stats, reach out to them, and make sure these inbound links are published. Marketplace optimization A lot of brands advertise on marketplaces (like Amazon or eBay) but with the right effort, they could get a ton of organic conversions on these channels by improving their organic rankings. This involves optimizing the product titles and descriptions, uploading engaging videos and images to your product pages, and improving the design of these pages. Local SEO If your business has a physical presence, then you also need some local SEO. This involves optimizing your Google My Business page and creating a variety of content to target the specific communities that you sell to. How much does an eCommerce SEO agency charge? A typical SEO agency charges between $3,000 and $5,000 per month, based on the scope of the project. If you're looking for a one-time consultation from an SEO consultant (or SEO strategist), it would cost you around $100-$300 per hour. How do you do SEO on a product page? A typical eCommerce SEO campaign involves adding the right keywords in the right places on the page. That means optimizing the product titles, product descriptions, tags, and schema code you have. It also involves optimizing existing content for the right intent to better attract and convert potential customers. How do you optimize your eCommerce store for SEO? You have to first develop a comprehensive eCommerce SEO strategy that would look at all of your pages, evaluate existing content, and pick the eCommerce keywords you're trying to rank for. You would then optimize your existing product pages and create new relevant content to get more organic traffic for your store. However, there's no one-size fits all so each brand would have its own eCommerce search engine optimization strategy in place for maximum results. » Find out when's the right time to start conversion rate optimization Questions to ask your eCommerce SEO agency How big is your in-house SEO team? What kind of SEO activities would you be carrying out on a regular basis (weekly/monthly)?Have you worked with other eCommerce websites in my niche? Do you have a team of content writers? Or would I have to hire one?Do you write long-form blog content for your customers or only product descriptions?Does your content development service include the design of blog thumbnails and other assets?Which keyword research tools do you use? What does the process look like from start to finish?Do you check each piece of content for duplicate content?Would you be able to create a custom strategy for my business? How long does that take?What's your level of expertise in my specific niche? Explore Mayple's trusted SEO partners today Unlock your eCommerce store's success with Mayple's carefully vetted SEO agencies. Our platform connects you with expert partners who can elevate your rankings, boost traffic, and optimize your online store for long-term growth.